NBC Says Olympics Opening Viewing Highest Ever for Non-U.S. Site

Comcast Corp.’s NBC Universal said its tape-delayed broadcast of last night’s Olympic Opening Ceremony had the best overnight rating for a non-U.S. venue.

The 23 rating and 40 share surpassed that of the 2008 Beijing opening ceremony as well as the 1994 opening ceremony in Lillehammer, Norway, the network said in an e-mailed statement.

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