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NBC Says 40.7 Million Viewers Watched Olympics Opening Ceremony

July 28 (Bloomberg) -- Comcast Corp.’s NBC Universal said 40.7 million U.S. viewers watched last night’s tape-delay of the 2012 Olympic Opening Ceremony in London, making it the most-watched ceremony ever.

The gain in viewers was about 6 million more than watched the opening ceremony in Beijing in 2008 and 15 million more than the 2004 Athens opening ceremony, the network said in an e-mailed statement. The highest viewership for an opening pageant at the Summer Olympics had been 39.8 million for the 1996 Games in Atlanta, NBC said.

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To contact the editor responsible for this story: Dan Hart at dahart@bloomberg.net

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