Facebook Joins With NBC to Provide London Olympics Coverage

Facebook Inc., the world’s biggest social-networking company, formed a partnership with Comcast Corp.-controlled NBCUniversal to provide coverage of the 2012 Olympic Games in London.

Facebook will host an NBC Olympics page with news, results, photo galleries, trivia and polls, NBC said today in a statement. Users who “like” the site will get exclusive content, according to the broadcaster, which said no money is changing hands in the deal. NBC Olympics introduced a timeline application on its website so Facebook friends can share content.

NBC’s coverage of the games will include a social-media segment featuring a daily poll and “Talk Meter,” a new Facebook data tool that will tell viewers what users are saying on the website about the Olympics. The games are scheduled to begin on July 27.

The partnership underscores the increasing ties between television and social media. In 2010, NBC began “Twitter Tracker” for the Vancouver winter games, which created a visual interface from messages, called tweets, about each sport.

“Social media is an important part of how fans consume and interact during the Olympics,” Gary Zenkel, president of NBC Olympics, said in the statement.

Facebook, based in Menlo Park, California, fell 1.6 percent to $30.97 at the close in New York. Comcast, based in Philadelphia, rose 1.2 percent to $31.73.

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