The Art of the E-Mail Subject Line

How to make sure your e-mails are read: it’s all in the subject line

The Art of the E-Mail Subject Line
To ensure your e-mails are read, follow these tips on filling the subject line (Photographs by Tom Nulens/Getty Images; Shutterstock (3))
Photographs by Tom Nulens/Getty Images; Shutterstock (3)

Every time you send an e-mail, you’re competing with hundreds of other supplicants for the recipient’s attention. Your subject line is critical. Bloomberg Businessweek asked business leaders—including venture capitalist Guy Kawasaki and Go Daddy Chief Executive Officer Warren Adelman—to share their techniques for piercing through the clutter.

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