The New York Jets cut ticket prices on about 12,000 seats in the top level of the National Football League team’s MetLife Stadium in East Rutherford, New Jersey.
Neil Glat, the team’s president, said the price of some seats, primarily in the last 13 rows of end zones and corners, will fall to $75 and $50 from $105 or $95.
“We took a hard look at the 300 level and it just made sense to adjust pricing to improve the value for fans,” Glat said in a telephone interview. “The games were never at risk of not being on TV, but we really wanted to sell more tickets to season-ticket holders.”
NFL rules impose a local television blackout for games not sold out in advance. MetLife Stadium has a capacity of about 83,000.
Increasing season-ticket sales helps create communities for fans and consistency for the team, Glat said. Existing ticket holders will also receive the price break.
“From a business standpoint, you have a stable base, and from a fan standpoint, you have continuity,” Glat said.