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Denmark’s Bendtner Faces UEFA Hearing Over Sponsored Underwear

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June 15 (Bloomberg) -- Denmark striker Nicklas Bendtner faces a disciplinary hearing after showing an unofficial sponsor’s name on his underwear during a goal celebration at Euro 2012.

European soccer governing body UEFA said on its website that Bendtner broke Law 4 of the soccer regulations regarding uniforms. UEFA will hear the case on June 18.

Bendtner lifted his shirt and lower his shorts a bit to show the name of a gambling company on the top of his underwear after scoring his second goal in Denmark’s 3-2 loss to Portugal two days ago. Sponsor advertising is not allowed on player uniforms.

Denmark plays Germany in its final group match in Lviv, Ukraine, in two days.

To contact the editor responsible for this story: Bob Bensch at bbensch@bloomberg.net

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