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Turkey TV Ad Share Increase Led by State-Run Channel, HT Says

Turkish television’s share of total advertising is rising, led by state-run broadcaster TRT, Haberturk newspaper reported.

TRT more than doubled advertising revenue to 114 million liras ($62.5 million) in 2011, the Istanbul-based newspaper said, citing figures provided by Deputy Prime Minister Bulent Arinc. Television advertising makes up about 58 percent of Turkey’s 4.2 billion lira advertising market, with 71 percent of the revenue going to the country’s top five channels.

Kanal D, the channel owned by Dogan Yayin Holding AS, had the largest share of advertising revenue in the first three months of this year with 137 million liras, Haberturk said citing figures from RTUK, the broadcasting watchdog. Star TV, which Dogan sold to billionaire Ferit Sahenk’s Dogus Holding AS last year, increased its revenue in the period to 78 million liras from 52 million liras the previous year. Cukurova Holding’s Show TV made 90 million liras in the same period, up from 81 million liras the previous year.

ATV, the channel that Calik Holding AS is said to be in talks with bidders including Time Warner Inc. and Abraaj Capital Ltd. to sell, saw its ad revenue fall 37 percent to 62 million liras in the period, Haberturk said.

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