Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Jeronimo Martins Increases Market Share in Portugal, Kantar Says

June 11 (Bloomberg) -- Jeronimo Martins SGPS SA’s Pingo Doce supermarkets increased their share of Portugal’s household grocery spending after cutting prices by 50 percent during a one-day sale last month, according to a study by market researcher Kantar Worldpanel.

Pingo Doce’s market share surged 5.8 percentage points in May to more than 32 percent, while almost all of its rivals’ shares in mainland Portugal dropped, Kantar said in a statement on its website.

Jeronimo Martins is Portugal’s biggest retailer by market value and owns Biedronka in Poland, that country’s biggest discount grocer.

To contact the reporter on this story: Henrique Almeida in Lisbon at halmeida5@bloomberg.net

To contact the editors responsible for this story: Jerrold Colten at jcolten@bloomberg.net; Joao Lima at jlima1@bloomberg.net

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.