Arts organizations in the U.K. are increasingly turning to the private sector to raise money in the aftermath of government reductions in funding, the Financial Times reported.
Leeds-based Northern Ballet raised over 70 percent of its three-year funding target using initiatives like its “Sponsor a Dancer” campaign, whereby donors meet individual dancers and can watch them in rehearsal. Funding levels for the program start at 2,500 pounds ($3,868) to sponsor an apprentice and rise to 10,000 pounds for a first soloist, according to Northern Ballet’s website.
The Almeida Theatre in London invited corporate sponsors to a poker game with the cast of a recent production, the FT said. Almeida artistic director Michael Attenborough warned that arts organizations may take fewer creative risks as they focus on commercial success.