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CTC Media’s 18-Plus Audience Share Increases, TNS-Global Says

CTC Media Inc.’s CTC television channel increased its share among viewers of 18 years and older in the week to May 27, according to TNS-Global.

Viewer share for CTC TV, the Nasdaq-listed Russian media company’s biggest source of revenue, rose to 5.5 percent in the week to May 27 from 5.4 percent in the previous week, data researcher TNS-Global said by e-mail today. CTC’s average daily audience among viewers 4 years old and over gained to 6.3 percent in the week to May 27, from 6.2 percent in the week to May 20, the data show.

CTC slipped to sixth most-watched television channel among viewers of 18 years, dropping on notch below REN TV, its nearest competitor. The average daily share of viewers 18 years or older for REN TV increased to 5.6 percent in the week to May 27 from 5.2 percent in the week to May 20, the data show. CTC remained in fifth place among viewers 4 years old and over, TNS-Global said.

Russia’s government-controlled Rossiya 1 was the most watched among both audience categories, outpacing NTV Television. Pervyi Kanal had the third-biggest audience in both categories, the data show. TNT was the fourth-most watched channel among viewers, the data showed.

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