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Peugeot Gefco Trucking Unit Attracts at Least Six Suitors

PSA Peugeot Citroen CEO Philippe Varin
The sale of “non-strategic assets” will allow thecarmaker to focus on the long-term priority of increasing deliveries outside Europe, Chief Executive Officer Philippe Varin said in February. The European market is set to contract in 2012 for a fifth straight year. Photographer: Fabrice Dimier/Bloomberg

May 22 (Bloomberg) -- PSA Peugeot Citroen, Europe’s second-largest carmaker, is attracting interest for its Gefco trucking unit from at least six potential buyers including Axa Private Equity and the French national railway operator.

Geodis, a unit of Societe Nationale des Chemins de Fer Francais, is one of the companies weighing a Gefco bid, a union representative said today. A spokeswoman for Axa Private Equity confirmed the firm’s plan to submit an indicative offer.

Peugeot is asking for non-binding bids for as much as 90 percent of the unit by May 25, people familiar with the matter said. Other bidders planning to make indicative offers include Apollo Global Management LLC, PAI Partners, CVC Capital Partners Ltd. and Clayton Dubilier & Rice LLC, said the people, who declined to comment because the talks are private.

Peugeot announced plans in February to sell assets, including a stake worth about 500 million euros ($638 million) in its Gefco division, as the carmaker grapples with European overcapacity and increasing debt. Chief Financial Officer Jean-Baptiste de Chatillon said April 25 the Paris-based company was having “very open” talks with private-equity firms and hedge funds and that Gefco had a “very good market value.”

“The market would appreciate a quick deal on Gefco,” said Xavier Caroen, a Kepler Capital Markets analyst in Zurich with a “hold” recommendation on Peugeot shares. “However, it won’t have a positive effect on the negative free cash flow expected in 2012.”

Shares Advance

Peugeot gained 28 cents, or 3.3 percent, to 8.77 euros in Paris trading today. The stock has fallen 17 percent this year, valuing the French carmaker at 3.11 billion euros.

“Geodis is one of the names,” Rudy De Carvalho, a representative for Gefco’s main CFTC union, said in a phone interview today. “But it’s only one of the names, and one shouldn’t draw any conclusion from that information. There are many other potential bidders.”

Spokespeople for Peugeot, Apollo, CD&R and PAI and declined to comment. A spokesman for CVC couldn’t immediately be reached.

The sale of “non-strategic assets” will allow the carmaker to focus on the long-term priority of increasing deliveries outside Europe, Chief Executive Officer Philippe Varin said in February. The European market is set to contract in 2012 for a fifth straight year. Industrywide sales in the region through April are down 7.1 percent, according to data from the European Automobile Manufacturers’ Association.

Rising Debt

Gefco’s recurring operating profit rose 13 percent last year to 223 million euros. Peugeot’s overall profit for 2011 dropped 27 percent to 1.32 billion euros, with the automotive division reporting a loss of 92 million euros. Net debt widened to 3.4 billion euros at the end of 2011 from 1.6 billion euros on June 30.

Peugeot said last month that first-quarter revenue fell 7.3 percent after cutting prices to stem a contraction in the demand for cars in Europe.

Peugeot is setting up a broad alliance with General Motors Co. that includes developing vehicles and joint purchasing as the two carmakers work together to turn around their European operations.

To contact the reporters on this story: Anne-Sylvaine Chassany in London at; Aaron Kirchfeld in Frankfurt at; Mathieu Rosemain in Paris at

To contact the editor responsible for this story: Edward Evans at; Chad Thomas at; Jacqueline Simmons at

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