Startups Hit Cute Mascot Overload

Startups Hit Cute Mascot Overload
The return of the cutesy startup mascot (Larry Bird photograph by Scott Cunningham/NBAE/Getty Images)
Larry Bird photograph by Scott Cunningham/NBAE/Getty Images

There was no better sign of the dot-com boom’s irrational exuberance than the proliferation of cutesy mascots. After the bubble burst, Internet entrepreneurs grew more serious, reflected as much in their logos as in their business plans. With VC money flowing freely again, the fun is back.

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