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CTC Media 18-Plus Audience Share Falls, TNS-Global Says

May 17 (Bloomberg) -- CTC Media Inc.’s average daily share of viewers 18 years and older for its CTC television channel fell to 5.5 percent in the week to May 13, according to TNS-Global.

Viewer share for CTC TV, the Nasdaq-listed Russian media company’s biggest source of revenue, fell from 6.1 percent in the previous week, data researcher TNS-Global said by e-mail today. CTC’s average daily audience among viewers 4 years old and over fell to 6.4 percent in the week to May 13, from 7.1 percent in the week to May 6, the data show.

CTC lost its rank as fifth most-watched television channel among viewers of 18 years and older to REN TV in the week to April 29 but has retained its fifth place among viewers 4 years old and over, TNS-Global said.

Russia’s government-controlled Pervyi Kanal retained its top spot among both audiences, outpacing Rossiya 1 and NTV Television, which had the second-biggest and the third-biggest audiences in both categories, the data show. TNT was the fourth-most watched channel among viewers in both categories, the data showed.

To contact the reporters on this story: Halia Pavliva in New York at hpavliva@bloomberg.net

To contact the editor responsible for this story: Emma O’Brien at eobrien6@bloomberg.net

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