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‘Death of Salesman’ Rises as ‘Leap’ Slips After Tony Nods

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'Death of a Salesman'
Philip Seymour Hoffman as Willy Loman in "Death of a Salesman." The Broadway revival was staged by Mike Nichols. Photographer: Brigitte Lacombe/Boneau/Bryan-Brown via Bloomberg

May 7 (Bloomberg) -- Buoyed by seven Tony Award nominations and tickets as high as $425, the Broadway revival of “Death of a Salesman” starring Philip Seymour Hoffman grossed $944,000 last week, up 5 percent from a week earlier and up 50 percent from the take of eight weeks earlier.

Ticket sales jumped 16 percent for “Once,” the musical with 11 Tony Award nominations, to $707,000. “Newsies” and “Nice Work If You Can Get It,” which are also competing for the best musical Tony, had box-office bounces as well.

Tony Awards nominations were announced on May 1. The winners will be named on June 10 in a ceremony to be broadcast by CBS-TV.

Rewards weren’t bestowed on all the nominees for the “best” awards for musical and play.

“Leap of Faith,” the adaptation of the 1992 Steve Martin film that was nominated for a single Tony following mostly negative reviews, saw grosses slip 24 percent, to $171,381. Running costs for a Broadway musical typically top $500,000 a week, suggesting pressure on its producers (three dozen are listed) to close the $15 million show.

Sales for “Peter and the Starcatcher,” a Peter Pan prequel competing for the best-play award, fell 5 percent to $286,000. Two of its competitors for best drama, “Other Desert Cities” and “Venus in Fur,” also dipped. “Clybourne Park,” the fourth nominated new play, had a 7 percent increase, to $410,000.

To contact the writer of this column: Philip Boroff in New York at pboroff@bloomberg.net.

To contact the editor responsible for this story: Manuela Hoelterhoff at mhoelterhoff@bloomberg.net.

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