May 1 (Bloomberg) -- “Next time the football field,” warned Michael Gallagher, president and chief executive of the Entertainment Software Association, after beating star quarterback Drew Brees at a video golf game by EA Sports on Xbox 360.
The friendly competition took place last night at the Smithsonian American Art Museum, where the Entertainment Software Association hosted a reception with the President’s Council on Fitness, Sports & Nutrition to promote active video games for young people.
Brees, who is with the New Orleans Saints, said that active video games can be tough cardio workouts, even for someone at his fitness level.
“It can have you sweating in five minutes,” he said of the golf game he played.
“Whatever works to get people moving,” said tennis legend Billie Jean King, adding that her niece is fond of a step-aerobics game called “Dance Dance Revolution.”
King chatted with 3 Click Solutions owner Patrick Murphy and Jessica Wahl, youth program specialist for the Department of the Interior.
Thomas McMillen, CEO of Homeland Security Capital Corp., Federal Communications Commissioner Mignon Clyburn and Kathleen Sebelius, secretary of the Department of Health and Human Services were among the guests who walked through an exhibit called “The Art of Video Games” on their way to the party, which featured an array of high-tech demonstrations with the usual cocktails and appetizers.
Pearls at the Plate
In pearls and heels, Jacqueline Efron, a public-relations generalist, according to her card, for Sony Computer Entertainment America, stepped up to the plate of PlayStation’s “MLB 12 The Show,” an interactive baseball game.
Erik Huey, senior vice president of government affairs for the Entertainment Software Association, which serves the business needs of companies that publish computer and video games, explained that his goal is to turn “passive screen time into active screen time” for 21st-century children. “We are the only industry that can do that.”
(Stephanie Green is a writer and photographer for Muse, the arts and leisure section of Bloomberg News. Any opinions expressed are her own.)
Today’s Muse highlights include: Mark Beech on music, Richard Vines on restaurants.
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