Automakers in the U.S. increased spending on incentives in April by 4.7 percent to an average of $2,428 per vehicle, according to Autodata Corp.
Nissan Motor Co. boosted spending on discounts and promotions by 19 percent to $2,375 per vehicle, Woodcliff Lake, New Jersey-based Autodata said in an e-mailed statement. Chrysler Group LLC, majority owned by Fiat SpA, raised incentives by 17 percent to an average of $3,283, the researcher said.
Honda Motor Co.’s spending rose 15 percent to $2,486 on average. Toyota Motor Corp.’s discounts and promotions fell 11 percent to $1,688. Incentives increased 3.1 percent for General Motors Co. and 0.9 percent for Ford Motor Co.