Disney Taps Twitter to Gauge 'Avengers' Opening, FT Says

Walt Disney Co. is hoping to predict more accurately how much money “The Avengers” will bring in when it debuts next week by analyzing social networking sites such as Twitter, the Financial Times reported.

The sites have made it easier to gauge public sentiment, making Hollywood research firm Fizziology forecast that the superhero film will probably generate $135 million to $150 million in its opening weekend, according to the newspaper.

Before it's here, it's on the Bloomberg Terminal. LEARN MORE