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Sony’s Software, Hardware Synergy Is an ’Illusion,’ Author Says

April 23 (Bloomberg) -- Sony Corp.’s ambition to create synergies between its hardware-making units and software affiliates is “an illusion,” said Yasunori Tateishi, author of ‘Sayonara! Bokurano Sony’ - or Goodbye Our Sony.

Tateishi spoke to reporters in Tokyo today.

“Sony hasn’t been able to create synergies between its hardware and software sections for a long time, but the company hasn’t even realized that.

‘‘Sony makes DVD players. Has Sony’s picture unit ever provided content freely to buyers of Sony DVD players? It never worked because of copyright issues. I believe it’s an illusion that synergies can be created between the company’s software units and hardware units.

‘‘It may be difficult for president Kazuo Hirai’s team to unload non-core businesses such music and film. An easier way may be to sell those affiliates to public and use the proceeds to revive its electronics businesses.

‘‘Then the affiliates can be run independently. They can work with Sony only when it’s the best for them to do so. That is an ideal way of restructuring the company from my point of view.”

To contact the reporter on this story: Mariko Yasu in Tokyo at myasu@bloomberg.net

To contact the editor responsible for this story: Michael Tighe at mtighe4@bloomberg.net

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