April 11 (Bloomberg) -- Bubba Watson’s pink driver, which he used to win golf’s Masters Tournament, will be sold as a limited edition with a portion of the proceeds going to charity.
Ping will produce 5,000 G20 drivers with pink shafts and heads. The company said in a statement on its website it will give 5 percent of the proceeds to a fundraising effort by the golfer, without specifying if the amount would come from the retail price. G20s sell for $299 on the Golf Galaxy website. The pink drivers will cost $430, ESPN said.
Watson, 33, in January set himself a target of raising $1 million for charities this year. Ping made a $10,000 donation and will give another $300 for every drive Watson hits of 300 yards (274 meters) or more. To date, Ping has pledged $61,600, with the money going to Phoenix-area causes the company chooses with Watson’s support.
“Even prior to his win at the Masters, golfers were requesting pink G20s,” John A. Solheim, the chairman and chief executive officer of Ping, a unit of Phoenix-based Karsten Manufacturing Corp., said in the statement.
Watson uses the distinctive club in support of cancer research. His father, Gerry, died of lung cancer in October 2010.
Watson on April 8 beat 2010 British Open champion Louis Oosthuizen of South Africa on the second hole of a playoff to win the Masters, the first of golf’s four annual major championships.
He climbed to No. 4 in the Official World Golf Ranking with his first major title, making him the top-ranked American player. He now has four career wins on the U.S. PGA Tour.
The pink drivers will be available starting about June 1.
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