Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Sports Direct Plans European Store Expansion, Express Says

April 8 (Bloomberg) -- Sports Direct International Plc plans to boost the number of stores in continental Europe to 400 from 88, the Sunday Express reported, citing Chief Executive Officer Dave Forsey.

The U.K. retailer will expand some of the smallest of its outlets, the newspaper quoted Forsey as saying. Sports Direct is also planning a “major discounting drive” to compete with JJB Sports Plc, the newspaper said.

To contact the reporter on this story: Alexis Xydias in London at axydias@bloomberg.net

To contact the editor responsible for this story: Andrew Rummer at arummer@bloomberg.net

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.