Six Ways to Sell

Closing a sale is as much about who you are as what you’re peddling

Six Ways to Sell
Closing a sale is as much about who you are as what you're peddling (From top: David Paul Morris/Bloomberg; Peter Kramer/Getty Images; Brendan Hoffman/Getty Images; James Devaney/Wireimage/Getty Images; Ron Galella/Wireimage/Getty Images)
From top: David Paul Morris/Bloomberg; Peter Kramer/Getty Images; Brendan Hoffman/Getty Images; James Devaney/Wireimage/Getty Images; Ron Galella/Wireimage/Getty Images

Finding success as a salesperson has as much to do with who you are as what you’re peddling. There is no one right way to sell. In fact, by our count, there are six. The author of The Art of the Sale, out this month from Penguin, enumerates the six salesman archetypes, from the Wooer (e.g., Bill Clinton, Silvio Berlusconi), who persuades through seduction and cajoling; to the Outsider (e.g., Estée Lauder), who trades on his or her humble background; to the Ace (e.g., Mark Zuckerberg), who doesn’t need to lift a finger to sell to you because he’s the only name in the game.
 
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