April 3 (Bloomberg) -- Accel Partners, the venture firm that backed Facebook Inc. and Groupon Inc., is investing $14 million in Israeli social gaming developer Dragonplay, adding to its investments in the fast-growing industry.
Tel Aviv-based Dragonplay will use the investment to expand an existing portfolio of games on Facebook and for mobile devices based on Google Inc.’s Android software, the companies said in a statement. The company will also launch on new platforms including Apple Inc.’s iOS operating system.
Accel, based in Palo Alto, California, has also backed gaming companies including Rovio Entertainment Oy, the publisher of ‘Angry Birds’ games.
Social gaming companies including Zynga Inc., the largest maker of games for Facebook, are expanding into new business areas as the penetration of mobile devices rises. Zynga, based in San Francisco, is targeting so-called social gambling for growth, founder Mark Pincus said in February. Dragonplay’s titles include “Live Holdem Poker Pro” and “Live Blackjack.”
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