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Grateful Dead Returns With One-Night Footage in Theaters

March 27 (Bloomberg) -- The Grateful Dead, the counterculture touring group that disbanded in 1995, will reunite in movie theaters for one night with concert footage from a 1989 show.

The Grateful Dead Second Annual Meet-Up at the Movies will take place on April 19, according to a statement today. The show was recorded on July 18, 1989, at the Alpine Valley Music Theatre in East Troy Wisconsin, according to National Cinemedia Inc., which distributes digital content to theater chains, and Rhino Entertainment, part of Warner Music Group.

Movie theaters are using digital technology to program onscreen events like the Thursday-night Dead show to fill seats that would otherwise be empty. The band, which called it quits after guitarist Jerry Garcia died, will appear in more than 550 movie theaters, according to the statement.

National Cinemedia, based in Centennial, Colorado, distributes ads through a network that includes three of the biggest theater chains, Regal Entertainment Group, AMC Entertainment Holdings Inc. and Cinemark Holdings Inc.

Warner Music Group, based in New York, is owned by billionaire Len Blavatnik’s Access Industries.

To contact the reporter on this story: Andy Fixmer in Los Angeles at afixmer@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net

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