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Discovery Agrees to Sell Streaming Rights to Amazon

March 14 (Bloomberg) -- Discovery Communications Inc., owner of cable networks Animal Planet and TLC, will sell some of its older programming to Amazon Inc.’s streaming service.

The cable programmer is selling online-streaming rights to shows from six of its 14 U.S. networks, which Amazon will make available to users of its Prime customer loyalty program, according to a statement. They include Discovery Channel’s “Dirty Jobs” and Animal Planet’s “Whale Wars.” Financial terms were not disclosed.

Discovery, based in Silver Spring, Maryland, has a similar deal with Netflix Inc. that allows streaming-service rights to some of Discovery’s older programming for a two-year period with the option for a third.

Amazon, the world’s largest Internet retailer, has 3 million to 5 million subscribers to Prime, a program begun in 2005 that provides two-day shipping for $79 a year, people familiar with the matter said last month. The Seattle-based company is working to reach 7 million to 10 million in the next 12 to 18 months. Netflix, by comparison, has 21.4 million domestic subscribers to its streaming service.

To contact the reporter on this story: Edmund Lee in New York at elee310@bloomberg.net

To contact the editor responsible for this story: Ville Heiskanen at vheiskanen@bloomberg.net

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