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Viacom Aims to Boost Comedy Central Channel as Global Brand

Viacom Inc., owner of MTV and Paramount Pictures, said it aims to make its Comedy Central channel one of its top three global brands along with the Nickelodeon and MTV networks, as it seeks to lure more television viewers worldwide.

“We’re making a big push with Comedy Central,” Robert Bakish, chief executive officer of Viacom International Media Networks, said in an interview in Seoul. “You’ll continue to see additional Comedy Central products including in Asia in 2012. We’re on track to make Comedy our third great global brand.”

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