Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Turkey’s Advertising Market May Grow 15% in 2012, Group Says

March 7 (Bloomberg) -- Turkey’s advertising market may grow 15 percent this year, at a slower pace than the previous two years’ growth, Turkish Association of Advertising Agencies said.

Spending for advertisement by companies in Turkey grew 20 percent to 4.32 billion liras ($2.4 billion) in 2011 after growing 31 percent in 2010, the group said in an e-mailed statement today.

About 57 percent of the 2011 advertising spending was for television commercials, 24 percent for print media, 8 percent for Internet and 7 percent for billboards and other open-air outlets, the Istanbul-based group said. Radio advertisements made up 2.8 percent of the total, it said.

The growth last year came mainly from advertisers of food, cosmetics and personal care products, it said.

To contact the reporter on this story: Ercan Ersoy in Istanbul at

To contact the editor responsible for this story: Benedikt Kammel at

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.