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Apple’s Cook Unveils New Interface for Television Set-Top Box

March 7 (Bloomberg) -- Apple Inc. Chief Executive Officer Tim Cook unveiled an updated version of the company’s Apple TV set-top box with a new user interface.

At an event in San Francisco today, Cook said the Apple TV device, which is plugged into a television, has a so-called mirroring function so video from a user’s mobile devices can be played on TV. Photos taken from an iPhone will wirelessly synch using Apple TV, he said. The device goes on sale March 16 for $99.

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To contact the reporter on this story: Adam Satariano in San Francisco at asatariano1@bloomberg.net

To contact the editor responsible for this story: Jillian Ward at jward56@bloomberg.net

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