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Accor Gives Chinese Hotels More Local Flavor, Les Echos Says

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Feb. 29 (Bloomberg) -- Accor SA is changing its strategy in China to offer a product better tailored to Chinese travelers, particularly in the luxury sector, after 27 years of operating in that market, Les Echos reported.

Accor yesterday in Shanghai unveiled its first Mei Jue hotel, an adaptation of its Grand Mercure brand, using Chinese calligraphy for the lettering of the signs, offering daily tai chi sessions, and having the staff dress in more traditional Chinese garb, the French newspaper said, citing comments by executives.

In the short term, a dozen Grand Mercure hotels will be transformed, with possible plans for another 10 later, the newspaper said.

To contact the reporter on this story: Andrea Rothman in Toulouse at aerothman@bloomberg.net

To contact the editor responsible for this story: Benedikt Kammel at bkammel@bloomberg.net

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