Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Nokia Said to Expand Lineup With Entry-Level Smartphones

Feb. 22 (Bloomberg) -- Nokia Oyj, the world’s biggest maker of mobile phones, plans to expand its handset lineup to attract hobby photographers and first-time smartphone users at the World Mobile Congress in Barcelona next week.

Nokia’s products at the fair will include a camera-focused phone running its 10-year-old Symbian operating system, according to two people familiar with the plan, who asked not to be identified before the unveiling. The Espoo, Finland-based manufacturer will also present lower-priced, entry-level smartphones, they said. Susan Sheehan, a Nokia spokeswoman, declined to comment.

This year is the first since 2009 that Nokia has a booth at the annual Barcelona show. For the past two years, the company has held off-site press conferences during the event, including Chief Executive Officer Stephen Elop’s session last year to explain Nokia’s new strategy and his decision to adopt Microsoft Corp.’s Windows Phone.

Elop is betting Nokia can sell Windows Phones fast enough to compensate for the Symbian line it’s phasing out. Nokia’s Lumia, which started selling in Europe and is expanding into markets such as India and China where the smartphone battle is its early stages, has sold more than 1 million units, Nokia said in January.

Nokia fell 0.2 percent to 4.21 euros at 4:54 p.m. in Helsinki.

To contact the reporter on this story: Cornelius Rahn in Frankfurt at crahn2@bloomberg.net

To contact the editor responsible for this story: Kenneth Wong at kwong11@bloomberg.net

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.