Feb. 22 (Bloomberg) -- The Jeremy Lin road show is about to begin, doubling ticket prices as the New York Knicks visit the Miami Heat tomorrow.
The Knicks, who are 8-2 since Lin thrust himself into the spotlight by coming off the bench to score 25 points in a Feb. 4 win against New Jersey, end a five-game home stand tonight against the Atlanta Hawks. They then will play five of the following six on the road, also taking a six-day layoff for the All-Star break after the game tomorrow night at AmericanAirlines Arena in Miami.
The average resale ticket price to the Heat game is $510, more than double the $219 average price for Miami’s other contests this season, according to TiqIQ, an event ticket aggregator for the online resale market.
The highest-priced seat to watch the Knicks take on Heat All-Stars LeBron James, Dwyane Wade and Chris Bosh is going for $9,400, according to TiqIQ, while the average price has more than doubled since the day after Lin, a second-year National Basketball Association player, made his first career start on Feb. 6.
Lin, the first Harvard University graduate to play in the NBA since Ed Smith in 1953-54 and the first Chinese- or Taiwanese-American to play in the league, has averaged 24.6 points and 8.5 assists per contest during the 10-game stretch, sending ticket prices, television ratings and international interest in his story soaring. The attention has come to be known as “Linsanity.”
The 23-year-old Lin never got in the lineup during New York’s first game at the Heat, a 99-89 loss on Jan. 27 that drew 19,707 fans, fewer than the team’s current average of 19,918 a game.
Ticket prices for New York’s game tonight against the Hawks (19-13) at Madison Square Garden are averaging $565, 73 percent higher than the team’s $326 season average, according to TiqIQ.
Lin will play in the All-Star Rising Stars Challenge on Feb. 24, two days before teammate Carmelo Anthony starts the All-Star Game in Orlando.
The Knicks host the Cleveland Cavaliers on Feb. 29 and then play four straight road games: at the Boston Celtics, defending NBA champion Dallas Mavericks, San Antonio Spurs and Milwaukee Bucks.
New York is 16-17, four games behind the Atlantic Division-leading Philadelphia 76ers. The Heat are 26-7, five games in front of the Orlando Magic in the Southeast Division.
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