Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Proview Asks Chinese Retailers to Stop Selling Apple’s IPads

Proview Asks Chinese Retailers to Stop Selling Apple’s IPads
A customer uses an Apple Inc. iPad while waiting for the official opening of the company's new store in Shanghai, China. Photographer: Qilai Shen/Bloomberg

Proview International Holdings Ltd., which claims ownership of the iPad trademark in China, asked retailers to stop selling Apple Inc.’s tablet computer as the dispute between the two companies intensified.

Some retailers halted iPad sales after Proview submitted complaints, Roger Xie, a lawyer representing Hong Kong-traded Proview, said by phone yesterday, declining to identify them. Separately, Internet shopping sites including Inc.’s and no longer displayed iPads or quoted prices for the product.

Proview, a maker of computer displays, said this week it asked China’s customs bureau to block imports and exports of the iPad after winning a local court decision against Cupertino, California-based Apple over the trademark. Apple quadrupled revenue in China last year after adding stores and expanding online distribution of its products.

Carolyn Wu, a Beijing-based spokeswoman at Apple, declined to comment beyond a statement earlier this week that Apple acquired Proview’s rights to the iPad trademark in 10 countries, including China.

June Jin, a Beijing-based spokeswoman at Amazon, said the unavailability of iPads on the company’s website isn’t related to the trademark dispute. She didn’t elaborate. Calls to the general lines of in Beijing weren’t answered.

Amazon Removal

Xie, a partner at Grandall Law Firm in Shenzhen, said the customs bureau has not replied to Proview’s requests. Tao Yong, a spokesman at the General Administration of Customs, said he couldn’t immediately comment.

Apple asked Amazon to remove the iPad 2 from its Chinese division because the local site wasn’t authorized to sell the device, the Wall Street Journal reported yesterday, citing people it didn’t identify. The action was unrelated to the trademark dispute, according to the report.

Apple sued Proview’s Shenzhen-based unit in 2010, claiming ownership of the iPad trademark in China. The Shenzhen Intermediate People’s Court rejected Apple’s claims on Nov. 17, Proview said in a Dec. 15 regulatory filing. Apple appealed that ruling to the Higher People’s Court of Guangdong province on Jan. 5, Proview said in a Jan. 27 filing.

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.