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PepsiCo Renames Quaker Oats for Sales in Russia, Vedomosti Says

Feb. 14 (Bloomberg) -- PepsiCo Inc. will sell its Quaker oats products in Russia under the Chudo brand that it acquired along with dairy producer OAO Wimm-Bill-Dann, Vedomosti reported, citing the company.

PepsiCo, which sold $2.7 billion of Quaker oats in North America last year, estimates the Russian market for hot cereals at $218 million a year, making it Europe’s largest after the U.K., the Moscow-based newspaper said.

PepsiCo may consider selling some of its Russian brands abroad, Vedomosti said. Chudo is the Russian word for miracle.

To contact the reporter on this story: Ilya Khrennikov in Moscow at ikhrennikov@bloomberg.net

To contact the editor responsible for this story: John Viljoen at jviljoen@bloomberg.net

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