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Puma Offers Investors a 'Wake-up Call': Hot off the Griddle

By Eric Roston

Good morning, and welcome back to the Griddle, a menu of fortified items for the busy person's media diet. Sports apparel-maker Puma issued an "environmental profit and loss statement," last week, which it describes as "The first ever attempt to measure, value and report the environmental externalities caused by a major corporation and its entire supply chain." The bottom line: if Puma treated the environment like a business service provider, the company would owe the Earth 8 million euros ($10.6 million) for its core operations last year and another 137 million euros for the impact of its suppliers. Executive Chairman Jochen Zeitz described it as a "wake-up call" for Puma, and for all companies. The question is: will investors and other companies hear it?

And now the news:

Satellites for Climate Checks Get Boost After Durban Talks (Bloomberg)
Ideas So Crazy They Might Be Crazy Enough to Work (HBR)
Climate Change Threatens Valentine's Day Via Chocolate and Sugar (LA Times)
Regulations Create Jobs, Too (Bloomberg Businessweek)
Private Equity Drills Into Oil Patch (WSJ)
Ikea Powers Stronger Solar Commitment (GreenBiz)
Fears of British Super-Drought After Record Low Rainfall in Winter (Guardian)
Air Sampling Reveals High Emissions From Gas Field (Nature)
Ahmadinejad: Iran 'Deserves Nuclear Energy' (Bloomberg)
Wastewater Reuse Could Increase US Supplies 27% (Yale e360)

Visit for the latest from Bloomberg News about energy, natural resources and global business.



-0- Feb/13/2012 15:53 GMT

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