Bloomberg the Company & Products

Bloomberg Anywhere Login


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Kodak Theatre Must Keep Name Despite Bankruptcy, Company Says

Feb. 9 (Bloomberg) -- Bankrupt Eastman Kodak Co. shouldn’t be allowed to give up naming rights to the Kodak Theatre in Los Angeles, which hosts the annual Academy Awards show, the company governing the sponsorship argued.

Kodak asked a U.S. Bankruptcy Court in Manhattan for permission to end the sponsorship contract, citing significant savings from the termination.

CIM/H&H Media LP, the company that assumed the contract, said in a court filing yesterday that the name recognition of the Kodak Theatre “is the precise benefit Kodak sought in entering into the 20-year sponsorship agreement” and that backing out of the agreement is “not only legally impermissible, but practically impossible.”

Kodak is obligated to pay $72 million over 20 years, CIM/H&H Media claims.

Signs on the Kodak Theatre, as well as in and around the shopping center where it is located, on street signs, freeway off-ramps, maps, and brochures, make undoing the agreement impossible, according to the filing. With the 2012 Oscars less than three weeks away, “disassociating the Kodak name from the theater before the Academy Awards show, the major event, is not practically feasible,” according to the filing.

The Kodak Theatre has hosted the Academy Awards since 2001, according to the theater’s website. The 84th awards show is scheduled for Feb. 26. Kodak, based in Rochester, New York, filed for bankruptcy last month.

Andrew Dietderich, a lawyer for Kodak, didn’t immediately return a call seeking comment after regular business hours yesterday.

The case is In re Eastman Kodak Co., 12-10202, U.S. Bankruptcy Court, Southern District of New York (Manhattan)

To contact the reporter on this story: Joel Rosenblatt in San Francisco at

To contact the editor responsible for this story: Michael Hytha at

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.