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Japan’s January New Mobile Phone Service Subscribers

(Corrects DoCoMo's net new subscriber figure for January)

Feb. 7 (Bloomberg) -- Following is the table for net new mobile phone service subscribers as reported by the service providers.

===============================================================================
                      Jan.     Dec.     Nov.     Oct.    Sept.     Aug.
                      2012     2011     2011     2011     2011     2011
===============================================================================
                 -----------------Net New Subscribers (000’s)------------------
Total Net Adds       493.5   1101.5    644.7    589.1    679.8    569.1
 DoCoMo               85.8    429.9    111.6     89.6    200.8    182.1
  FOMA (3G)         -160.4      9.2     10.9     79.7    186.4    167.4
  mova (2G)          -75.0    -69.9    -65.9    -83.7    -78.0    -75.9
  Xi                 321.1    490.5    166.7     93.6     92.4     90.5
 KDDI                181.1    294.3    148.1    196.9    125.3     73.0
  au                 181.1    294.3    148.1    196.9    125.3     73.0
 Softbank Mobile     226.6    377.3    312.0    247.6    275.7    239.0
 eMobile               n/a      n/a     73.0     55.0     78.0     75.0

===============================================================================
                      Jan.     Dec.     Nov.     Oct.    Sept.     Aug.
                      2012     2011     2011     2011     2011     2011
===============================================================================
                 ----------------Percent Change From a Year Ago----------------
Total Net Adds       -5.7%    66.6%    29.6%    17.6%    12.9%     8.5%
 DoCoMo             -36.0%   153.4%    26.7%    55.5%    83.5%    45.1%
  FOMA (3G)        -165.1%   -96.6%   -94.2%   -52.8%   -22.6%   -38.4%
  mova (2G)            n/a      n/a      n/a      n/a      n/a      n/a
  Xi              85766.0% 39911.1%      n/a      n/a      n/a      n/a
 KDDI               170.3%   208.5%    80.0%   237.2%    37.1%    29.0%
  au                170.3%   208.5%    80.0%   237.2%    37.1%    29.0%
 Softbank Mobile     -5.8%    16.1%    12.8%   -23.6%   -17.1%   -17.3%

                 ------------------------Market Share--------------------------
 DoCoMo              17.4%    39.0%    17.3%    15.2%    29.5%    32.0%
 KDDI                36.7%    26.7%    23.0%    33.4%    18.4%    12.8%
 Softbank Mobile     45.9%    34.3%    48.4%    42.0%    40.6%    42.0%
 eMobile               n/a      n/a    11.3%     9.3%    11.5%    13.2%
Total               100.0%   100.0%   100.0%   100.0%   100.0%   100.0%

===============================================================================
                      Jan.     Dec.     Nov.     Oct.    Sept.     Aug.
                      2012     2011     2011     2011     2011     2011
===============================================================================
                 ------------------Cumulative Market Share---------------------
 DoCoMo              47.4%    47.5%    47.6%    47.8%    47.9%    48.0%
 KDDI                27.4%    27.3%    27.3%    27.4%    27.3%    27.4%
 Softbank Mobile     22.3%    22.2%    22.1%    21.9%    21.8%    21.7%
 eMobile               n/a      n/a     3.0%     2.9%     2.9%     2.9%
Total               100.0%   100.0%   100.0%   100.0%   100.0%   100.0%
                 -------------Cumulative 3G Subscribers (mln)*-----------------
 DoCoMo             57.802   57.962   57.953   57.942   57.862   57.676
 KDDI               34.479   34.223   34.004   33.760   33.558   33.427
 Softbank Mobile    28.062   27.835   27.458   27.146   26.898   26.623
===============================================================================

NOTE1: Levels are in thousands. Percent changes and market share

calculated by Bloomberg News.

*3G is high-speed wireless internet access services.

Figures are cumulative total. NOTE2: Vodafone K.K. was renamed to Softbank Mobile from October 1, 2006. NOTE3: TU-KA service was discontinued in March, 2008. NOTE4: As of January 2012, eMobile stopped issuing monthly

subscriber figures.

To contact the reporter on this story: Theresa Barraclough in Tokyo at tbarraclough@bloomberg.net

To contact the editor responsible for this story: Marco Babic at mbabic@bloomberg.net

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