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Facebook Turns Into Daily Habit for More Users: Chart of the Day

Facebook Inc. has not only signed up hundreds of millions of subscribers, it is also increasingly playing host to them daily.

The CHART OF THE DAY displays the percentage of users that paid visits to the largest social-networking website each day, rather than monthly, in each quarter for the past three years. The chart is compiled from data in Facebook’s filing for its initial public offering. Daily figures are averages for the final month of each quarter.

In last year’s fourth quarter, 57 percent of users went to Facebook daily. The proportion climbed from a low of 44 percent in the second quarter of 2009.

Facebook cited these kinds of percentage figures as an indicator of “user engagement” in the filing, made two days ago. The document also noted that the Menlo Park, California-based company tracks the number of average daily users. Daily visitors rose 48 percent last year, to 483 million. The number of monthly users stood at 845 million as of Dec. 31.

“Users aren’t going away,” Jeff Clavier, the founder of SoftTech VC in Palo Alto, California, told Bloomberg Television yesterday in an interview.

Facebook’s ability to retain subscribers will do much to determine the IPO’s pricing, said Clavier, who is a shareholder. Facebook is considering a $75 billion to $100 billion valuation, people with knowledge of the matter said last week.

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