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Giants-Patriots Super Bowl Ticket Prices Fall 15% in Six Days

Feb. 2 (Bloomberg) -- The average ticket price for the Super Bowl rematch between the New York Giants and New England Patriots has fallen 15 percent in the last six days, according to sellers on the secondary market.

Seats at the Feb. 5 game at Lucas Oil Stadium in Indianapolis are selling for an average of $3,664, having fallen every day since the Jan. 27 high of $4,311, according to TiqIQ, an event ticket aggregator that tracks listings from resellers such as StubHub, EBay, TicketNetwork and TicketsNow.

On the National Football League’s official ticket resale site, the NFL Ticket Exchange, at least one sold last week for $16,480. That price tag was the subject of a Top Ten list on CBS Corp.’s “Late Show” with David Letterman on Jan. 31. Under the heading, “Top Ten Questions to Ask Yourself Before Spending $16,000 on a Super Bowl Ticket,” the questions included No. 10, “Do they have anything in the more affordable $15,000 range?” and No. 7, “Isn’t this why the rest of the world hates us?”

Last year’s Super Bowl, in which the Green Bay Packers topped the Pittsburgh Steelers, was the most-watched show in U.S. television history with an audience of 111 million, according to Nielsen Holdings NV. More than 97 million watched the Giants upset the Patriots 17-14 in February 2008 to win the Super Bowl and end New England’s bid for an undefeated season.

Face-value prices for tickets to this game range from $800 to $1,200. The least expensive ticket on the secondary market is $2,000, according to TiqIQ.

Online resellers are setting up shop outside the game in Indianapolis. StubHub will have a ticket center at Pan Am Plaza, across the street from the stadium, on the morning of the game, offering fans a “real-time pricing ticker” to help find seats at the best prices.

Scalpers selling tickets on the street for more than 15 percent of face value must have a temporary license on display, while those selling tickets below that price point don’t need a license, according to Indianapolis city officials. Police will be carrying scanners that can check the authenticity of tickets.

To contact the reporter on this story: Mason Levinson in New York at mlevinson@bloomberg.net.

To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net.

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