ARM Chief Aims to Place Chips in 40 Percent of Mobile Computers

ARM Holdings Plc, whose chip designs are used in Apple Inc.’s iPad, will gain about 40 percent of the market for mobile computers by 2015 as it moves into a field dominated by Intel Corp., according to Chief Executive Officer Warren East.

ARM processor designs will be in almost one-quarter of notebook computers by 2015, according to an estimate last year from researcher IHS Inc. The Cambridge, England-based company is broadening its range to compete with Intel, the world’s largest computer chipmaker.

“People are talking about ARM technology being deployed into those traditional Intel strongholds of computing and we would be targeting about 40 percent of the world’s mobile computers by 2014, 2015,” East said today in an interview with Owen Thomas on Bloomberg Television’s “On the Move.”

With its low-power designs, ARM is challenging Santa Clara, California-based Intel in larger devices, while the U.S. company is rivaling ARM technology with its first chips in smartphones. ARM has moved to displace Intel in Microsoft Corp.’s Windows software, which will run on ARM-based chips for the first time.

“You can see Intel getting into those sorts of products but by a similar token at CES a couple of weeks ago, you saw ARM in most of the mobile computers that were there,” East said.

Microsoft unveiled the Windows 8 software at the CES trade show in Las Vegas, saying it will be tailored for battery-powered products, such as tablets, netbooks and other handhelds.

ARM rose as much as 7.1 percent in London trading after saying fourth-quarter revenue climbed 21 percent, beating analyst estimates. ARM advanced as much as 42.5 pence to 640 pence, the biggest intraday gain since Nov. 4, and was up 4.9 percent as of 1:05 p.m.

The stock has gained 21 percent in the past 12 months.

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