Bloomberg the Company & Products

Bloomberg Anywhere Login


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

German Carmakers Boost U.S. Diesel Marketing, Sueddeutsche Says

Jan. 7 (Bloomberg) -- German carmakers including Bayerische Motoren Werke AG, Daimler AG and Volkswagen AG’s Audi will start a new marketing offensive for diesel-fuelled vehicles in the U.S., Sueddeutsche Zeitung reported, citing Matthias Wissmann, head of Germany’s VDA auto-industry association.

The initiative, which will focus on “common communication and clear messages” rather than joint commercials, will coincide with the start of the Detroit Motor Show next week, the newspaper cited Wissmann as saying. While Diesel cars make up almost half of all cars in Europe, that share is only 2 percent in the U.S., according to Sueddeutsche.

To contact the reporter on this story: Cornelius Rahn in Frankfurt at

To contact the editor responsible for this story: Kenneth Wong at

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.