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Adidas Expects Record Soccer-Goods Sales, Boersen-Zeitung Says

Jan. 7 (Bloomberg) -- Adidas AG expects to lift sales of soccer products this year to more than the record 1.5 billion euros ($1.9 billion) posted in 2010 as the European cup boosts demand, Chief Financial Officer Robin Stalker told Boersen-Zeitung in an interview.

Adidas is very content with business at the end of 2011 and the sporting-goods industry will probably exceed growth in other consumer goods because it targets younger buyers, the newspaper reported.

To contact the reporter on this story: Cornelius Rahn in Frankfurt at crahn2@bloomberg.net

To contact the editor responsible for this story: Kenneth Wong at kwong11@bloomberg.net

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