IBM Promotes Di Leo, Van Kralingen as New CEO Makes Changes

International Business Machines Corp. Chief Executive Officer Virginia “Ginni” Rometty named Bruno Di Leo sales chief and Bridget Van Kralingen senior vice president of consulting, her first promotions after taking over Jan. 1.

Di Leo’s title will be senior vice president of sales and distribution, IBM said in a memo to employees today. He was previously general manager of IBM’s growth markets unit, while Van Kralingen was the general manager of IBM’s North America sales and distribution unit.

Rometty, the first woman at the helm in IBM’s 100-year history, is starting to form her management team after taking the reins from Sam Palmisano. By expanding in areas such as emerging markets, cloud computing and analytics, she is trying to meet a goal of adding $20 billion in new revenue between 2010 and 2015.

Van Kralingen is replacing Frank Kern, who is retiring after 35 years at the Armonk, New York-based company.

IBM also appointed James Bramante senior vice president of the growth markets unit.

IBM rose 1.3 percent to $186.30 at the close in New York.

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