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London Olympics Ticket Resale Starts on Jan. 6, Organizers Say

Dec. 14 (Bloomberg) -- Holders of tickets for next year’s London Olympics will be able to resell them starting in January, the 2012 organizing committee said.

The resale of tickets bought directly from the organizers will take place Jan. 6 until Feb. 3 via the buyer’s ticketing account on the London 2012 website, Locog said in an e-mailed statement today.

Unsold tickets will be returned to the holder’s account, with another resale in April, Locog said. Sellers will be paid the face value of the tickets.

“We asked people to buy tickets more than a year out from the Games and mindful of that, we promised that we would create this system for people whose circumstances may have changed to enable them to resale their tickets legally and safely,” Locog’s Chief Executive Officer Paul Deighton said in the statement.

There are still tickets on sale for the Olympic soccer tournament and the Paralympic Games until Feb. 6.

The organizers have been criticized by U.K. consumer groups including Which? for the way the event’s 8.8 million tickets were sold. Only 700,000 people were successful in a first-round public ballot, with 1.2 million missing out. Another sale allowed some of those to subsequently gain tickets.

Tickets bought from the organizers cannot be resold on the open market without the permission of Locog.

“I’m convinced that most people will want to hold on to their tickets,” Deighton said. The resale program will provide “an opportunity to securely sell their tickets to others who wish to go to the Games or purchase more tickets and help us to achieve our aim of having full venues.”

To contact the reporters on this story: Danielle Rossingh in London at drossingh@bloomberg.net

To contact the editor responsible for this story: Chris Elser at celser@bloomberg.net

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