Scene About Town: Rattner for Robin Hood, Dhani Jones for Dudes

Gal Trifon, a founder of MediaMind and currently its general manager. Photographer: Amanda Gordon/Bloomberg

This morning, Paul Tudor Jones, Daniel Och and Lee Ainslie started their day with a breakfast of fruit cup and croissants.

They were at Cipriani 42nd Street for the Robin Hood Foundation’s 22nd annual Robin Hood Heroes Award breakfast to honor three New York nonprofits: Per Scholas, the Relay Graduate School of Education, and Women in Need.

“I find every one of these breakfasts inspiring and moving and I think it accomplishes what they want, which is to get me focused on giving back more,” said Steven L. Rattner, the Obama administration’s former chief adviser to the auto industry.

The Robin Hood Foundation last year distributed $132 million to more than 200 nonprofits working in four core areas: early childhood, education, survival, and jobs and economic security.

“The unemployment rate is a very cold statistic,” said Jones. “But in here when you put a face and a name to it, it brings the human element out.”

Ad Heroes

Some folks in the advertising industry dressed up as superheroes last night at a party hosted by MediaMind Technologies Inc.

On the balcony of event space Crimson, guests had several superhero costumes to choose from, as well as blue and pink wigs and thought bubbles with words like “Visionary” and “Hot.”

Gal Trifon, co-founder and general manager of MediaMind, donned a red cape for the occasion and reminisced about starting the firm in 1999 with a focus on online advertising. Now that the firm has been acquired by DG, it is working on packages that integrate online and television advertising.

The party was one of several taking place as part of Ad: Tech, a three-day conference on interactive advertising.

Surfing Help

Stoked, a nonprofit that provides underprivileged youth with the opportunity to snowboard, surf and skateboard, cruised into Union Square Ballroom last night.

Among those who helped raise almost $100,000 for the Los Angeles- and New York-based group were “Parenthood” actress Joy Bryant, former NFL linebacker Dhani Jones, and Mazdack Rassi, co-founder and creative director of Milk Group.

Rassi arrived late, after attending the Victoria’s Secret fashion show at the Park Avenue Armory, where he saw Kanye West and Jay-Z perform, he said.

At the Stoked event, the fun was talking about the life lessons that come out of board sports.

“The first time I got up on the board, I knew anything was possible,” said Don Matthewson of his surfing. Matthewson is Stoked’s incoming chairman and a director in the fixed-income division of Barclays Capital.

For Mac Premo, an artist, “skateboarding is not about landing a trick,” he said. “It’s about learning how to get up after you fall.”

Stoked was founded in 2005 by Steve Larosiliere, who serves as its president, and Sal Masekela, the host of ESPN’s X-Games. It started serving 40 high-school students and it will help almost 1,000 kids in 2011, Larosiliere said.

The Stoked Achievement Award (made from an actual skateboard, by Premo) went to professional skateboarder Paul Rodriguez.

Earlier this week Rodriguez visited a Brooklyn high school as principal for a day, where he got to break some school rules.

“It’s every skateboarders’ dream to be able to skate down a school hallway without being hassled,” he said.

Stamp Act Airmail

The New York Historical Society celebrated its renovation and dazzled history buffs last night, including Charlie Merrill, who’s in private equity.

“I got to see the pistols that Aaron Burr and Alexander Hamilton used in their duel,” Merrill said.

Others took in the Stamp Act of 1763 on its first trip outside England. On the flight to New York, it had its own first-class seat.

The document, on 50 sheets of parchment -- that’s 25 sheep -- lists all the items that the colonies would be taxed on, including dice and playing cards, said David Prior, assistant clerk of the records at the Parliamentary Archives in London.

The museum opens to the public on Friday.

(Amanda Gordon is a writer and photographer for Muse, the arts and leisure section of Bloomberg News. Any opinions expressed are her own.)

Before it's here, it's on the Bloomberg Terminal. LEARN MORE