Nov. 4 (Bloomberg) -- ABB Ltd. Chief Executive Officer Joe Hogan, outlining his first mid-term strategy paper since taking the helm in 2008, said acquisitions could give a 3 percent to 4 percent annual sales boost, helping the world’s largest maker of power-transmission gear counter an economic slowdown.
Sales excluding takeovers are set to advance 7 percent to 10 percent annually, equal to as much as $50 billion, Chief Financial Officer Michel Demare said. Purchases could restore ABB’s trajectory versus a prior target range of 8 percent to 11 percent for the period through 2011, lifting sales by $10 billion, he said. ABB generated sales of $31.6 billion in 2010.
Hogan is responding to the challenges of growing Asian competition for infrastructure projects and his approach contrasts with that of his predecessor, Fred Kindle, whose three-year term was largely spent restructuring and cutting costs. The Zurich-based company said it expects to save approximately $1 billion in costs next year.
“What happens at ABB in the next few years is not ’more of the same,’” Hogan said in a presentation. “We have to really start to expand ourselves more broadly and more balanced across the globe and go deeper into specific markets, such as renewables, data centers or services.”
As well as new sales goals, ABB gave lower targets for earnings per share growth for the years through 2015. Earnings per share will increase on average between 10 percent and 15 percent per year, excluding purchases. Purchases could add another 3 percent. That compares with a previous goal for the years 2007 to 2011 for annual growth of as much as 20 percent. Demare said the outlook is ambitious given the economic environment.
Prized War Chest
The CEO said he would employ ABB’s “best-in-class” balance sheet in a “disciplined” way to pursue targets.
ABB spent more than $7 billion on acquisitions in the past years, CFO Demare said. The compares to hardly any transactions under Kindle between 2005 and 2008. The deals, including the $4.15 billion purchase of industrial motor maker Baldor Electric Co., have not been cheap, Citigroup analyst Mark Fielding said, prior to today’s outlook. ABB is in a position to spend as much as $15 billion more, he said.
“ABB must better balance its portfolio globally,” said UniCredit analyst James Stettler. “Buying Baldor was one step in that direction, and others will follow.” Hogan’s largest acquisitions, Baldor and Ventyx Inc., have been U.S.-based companies.
The Swiss company generated just under 20 percent of revenue in the Americas last year, compared with 39 percent in Europe and 28 percent in Asia, Bloomberg data show.
“I want to see us deeper into the European marketplace, I want us to see gain share in Europe,” Hogan said. “We export far too much to developing economies and we have to address that if we want to be competitive in those areas. We see a lot of competitors out of China and Korea.”
ABB has paid between 1.6 times and 2 times the amount of revenue it acquisition targets have generated, Hogan said, and this pattern will continue. The company is unlikely to use its all its cash to acquire one large target, with deals similar to the Baldor deal, or less, the most likely scenario, Demare said.
ABB is switching to a margin forecast based on earnings before interest and taxes, depreciation and amortization. That measure should reach between 13 percent and 19 percent per year. It had previously guided for an Ebit margin of 11 percent to 16 percent.
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