New York Times Ends Five-Year Decline in Sunday Deliveries

The New York Times said its Sunday home delivery rose for the first time in five years during the six months through Sept. 30.

That number increased 0.2 percent from a year earlier to 992,383 customers, the New York Times Co. said today in a statement, citing figures from the Audit Bureau of Circulations.

News Corp.’s Wall Street Journal remained the biggest U.S. weekday newspaper during the period, with total average circulation of 2.1 million, the industry group said today in a statement. USA Today, published by Gannett Co., was second with 1.78 million, followed by the New York Times with 1.15 million.

The Times began charging for full access to its online editions earlier this year. As part of the paid-subscription model, customers who get home delivery, including those who subscribe only on Saturday and Sunday for as low as $3.15 a week, also receive full free daily access to the digital editions. The cost of subscribing to only the digital edition is $8.75 a week, according to the company.

The newspaper said last month that it has “seen positive benefits to home-delivery circulation following the launch of its digital subscription plans.”

The Audit Bureau of Circulations earlier this year changed its reporting rules, replacing “total paid circulation” with “total average circulation,” which consists of a publication’s paid and verified print and digital circulation. Because of the change, the group didn’t give comparisons to previous periods.

Times Co., based in New York, fell 6 percent to $7.16 at the close in New York. News Corp., also based in New York, slid 4.7 percent to $16.69. Gannett, which has its headquarters in McLean, Virginia, dropped 5.2 percent to $11.08.

Top 25 U.S. Newspapers’ Total Average Weekday Circulation

Rank Newspaper Circulation =============================================================== 1 Wall Street Journal 2,096,169 2 USA Today 1,784,242 3 New York Times 1,150,589 4 New York Daily News 605,677 5 Los Angeles Times 572,998 6 San Jose Mercury News 527,568 7 New York Post 512,067 8 Washington Post 507,465 9 Chicago Tribune 425,370 10 Dallas Morning News 409,642 11 Newsday 404,542 12 Chicago Sun-Times 389,353 13 Houston Chronicle 369,710 14 Denver Post 353,115 15 Philadelphia Inquirer 331,134 16 Minneapolis Star Tribune 298,147 17 Arizona Republic 292,838 18 Orange County Register 270,809 19 Cleveland Plain Dealer 243,299 20 Seattle Times 242,814 21 Oregonian 242,784 22 St. Petersburg Times 240,024 23 Detroit Free Press 234,579 24 San Francisco Chronicle 220,515 25 San Diego Union-Tribune 219,347 ================================================================ For six months ended Sept. 30; comparisons to a year earlier aren’t provided because of a change in reporting rules Source: Audit Bureau of Circulations
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