Bloomberg the Company & Products

Bloomberg Anywhere Login


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

St. Joe Co. Promotes Park Brady to Chief Executive Officer

Don't Miss Out —
Follow us on:

Oct. 13 (Bloomberg) -- St. Joe Co., the largest private landowner in northern Florida, promoted Park Brady to chief executive officer, the company said in a regulatory filing.

Brady, 64, joined Watersound, Florida-based St. Joe in March as chief operating officer, after a management shakeup driven by the company’s largest shareholder, Bruce Berkowitz, founder of Fairholme Capital Management LLC.

Brady won’t receive additional compensation for his new job, the company said. In March, St. Joe said Brady would be paid $750,000 a year plus benefits. He was previously president and CEO of ResortQuest International LLC, a Fort Walton Beach, Florida-based unit of hotelier Wyndham Worldwide Corp.

St. Joe’s previous CEO, Britt Greene, resigned Feb. 28 along with three board members after Berkowitz criticized their spending and corporate governance. Berkowitz, whose fund owns about 29 percent of St. Joe’s shares, was named chairman in March. In September, the board agreed to allow Fairholme to buy as much as 50 percent of the landowner’s stock.

In July, St. Joe said it was the subject of a U.S. Securities and Exchange Commission investigation for “a variety of matters,” including internal controls and financial reports. The probe was launched after David Einhorn, who runs New York-based hedge fund Greenlight Capital Inc., said the company failed to write down the value of its developments after Florida’s real estate crash. St. Joe has reported a loss for 12 of the last 13 quarters.

The filing was made after the close of regular U.S. trading. St. Joe fell 0.3 percent to $15.30 at the close in New York. The shares have lost 30 percent this year compared with an 8.1 percent decline for the Dow Jones U.S. Real Estate Index.

To contact the reporter on this story: John Gittelsohn in Los Angeles at

To contact the editor responsible for this story: Kara Wetzel at

Please upgrade your Browser

Your browser is out-of-date. Please download one of these excellent browsers:

Chrome, Firefox, Safari, Opera or Internet Explorer.