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AOL’s Huffington Post Acquires Community Website Localocracy

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Oct. 3 (Bloomberg) -- AOL Inc.’s Huffington Post Media Group, accelerating its coverage of local issues ahead of the 2012 presidential election, acquired Localocracy, a community-focused Web forum.

Huffington Post, led by Arianna Huffington, did not disclose terms of the transaction, announced in an e-mailed statement today. The company also announced four new sites, Huff/Post50; HuffPost Gay Voices; HuffPost Weddings; and HuffPost High School.

Huffington Post said it logged more than 1 billion page views and 37 million readers in August, citing measurement firm ComScore Inc. New York-based AOL said it has introduced 21 new sites since acquiring Huffington Post in March.

Former New York Times columnist Lisa Belkin, who penned the Motherlode blog for the newspaper, joined the Huffington Post last month to cover parenting and family issues.

AOL fell 60 cents, or 5 percent, to $11.40 at 4:08 p.m. in New York Stock Exchange composite trading, while the Standard & Poor’s 500 Index lost 2.9 percent, to close at 1099.23. AOL is down 52 percent this year.

To contact the reporter on this story: Edmund Lee in New York at elee310@bloomberg.net

To contact the editor responsible for this story: Peter Elstrom at pelstrom@bloomberg.net

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