Sept. 28 (Bloomberg) -- No apparel retailer in the world is offering potential buyers a bigger discount on a billion-dollar deal than Esprit Holdings Ltd.
Once a $20 billion company, Esprit plummeted more than 90 percent in the past four years as Hennes & Mauritz AB and Inditex SA’s Zara lured away customers and prompted the retailer to say its brand “lost its soul.” Esprit, valued at just $1.4 billion yesterday, sold for 32 cents per dollar of revenue, cheaper than any apparel company after falling to its lowest valuation this week, according to data compiled by Bloomberg. Today, the stock surged the most in almost three years.
While Esprit is mired in its worst ever earnings slump, the brand alone may still be worth twice as much as the company itself, according to WPP Plc’s Millward Brown Optimor. With Hong Kong-based Esprit betting on China to boost flagging demand and its equity valued at a record discount to both cash flows and net assets, the clothing retailer may now attract private equity buyers seeking to turn it around, according to Jyske Bank A/S.
“It is still a very well-known brand,” said Gabriel Chan, an analyst at Credit Suisse Group AG in Hong Kong. Private equity could “take over the company and restructure the company in a more sensible way. It is still worth something. It’s a matter of how they rejuvenate the brand,” he said.
Patrick Lau, a spokesman for Esprit, declined to comment on whether it is considering a sale or has been approached about an acquisition.
‘Lost Its Soul’
After reporting a record HK$6.45 billion ($827 million) in net income for its year ended June 2008, earnings have slumped in the each of the past three years as competition from H&M and Zara intensified.
“The brand has gradually lost its soul over the past few years,” Esprit’s Chief Executive Officer Ronald Van der Vis said in the company’s earnings statement on Sept. 15.
At the time, Esprit said full-year net income plunged 98 percent, hampered by costs to close stores and sell its North American operations. Sales also stalled as consumers in Europe, its biggest market, cut back on spending in the face of an economic slowdown in the region, Esprit said.
H&M and Zara, which also rely on Europe for most of their revenue, have fared better. While Esprit’s sales have stagnated in the past three years, analysts estimate that Stockholm-based H&M will increase 25 percent this year versus 2008.
Zara’s parent, Arteixo, Spain-based Inditex, has increased revenue by a third in its three-year span, helping the stock more than double to a record this week.
“They totally lost their way after H&M and Zara came up and took over a big part of their market,” said Tan Yew Boon, a Hong Kong-based money manager at KGI Group, which oversees about $5.9 billion in assets. “Esprit was the brand to aspire for because it was like H&M.”
Esprit had plummeted 93 percent from its high in October 2007, leaving it valued at HK$8.50 a share yesterday. The shares climbed 12 percent to HK$9.55 today, the biggest gain since December 2008. The advance was the largest for any company in the 1,632-stock MSCI World Index, outside of Alpha Bank’s 13 percent jump, data compiled by Bloomberg show.
In the past year, Esprit had declined more than any other company in the MSCI World except Tokyo Electric Power Co., which owned the nuclear plant in Fukushima, Japan, that caused the worst atomic disaster since Chernobyl.
Esprit is “small enough for a debt-backed bid,” said Anne Critchlow, an analyst at Societe Generale SA in London. “It would be a financially feasible deal, but a highly risky one.”
At yesterday’s close, Esprit was valued at 0.32 times its sales, versus the median 1.33 times for 50 apparel retailers with at least $1 billion in market value. Shares of H&M and Inditex both trade at more than 3 times revenue.
Compared with cash flows, Esprit’s stock slumped this week the lowest level since at least the end of 2002, while the company also traded at the biggest discount to its assets minus liabilities in at least 16 years, the data show.
Robert Jakobsen, an analyst at Jyske Bank in Silkeborg, Denmark, estimates that Esprit has a so-called fair value of HK$24 a share, or about $4 billion for the entire company, based on his discounted cash flow analysis. That’s almost three times its current market capitalization.
“It’s so cheap that it might have buyers stepping up,” said Alvaro Shiraishi, a Denver-based vice president of Cambiar Investors LLC, which oversees about $8 billion. “The adjustments they need to make are probably better done when you are not under scrutiny of a public company.”
To turn the company around, Esprit’s Van der Vis plans to more than double sales in China, the world’s most populous nation, in four years. In the year ended June, it had HK$2.68 billion in revenue from China, Esprit’s fastest-growing market.
Esprit also intends to spend HK$6.8 billion on branding over the next four years, focusing its efforts on China and parts of Europe, according to a company presentation. Almost one-third of its marketing will be directed to China.
“We have to be realistic -- China is our future, not North America,” Van der Vis said in an interview this month.
While the cost to rebuild Esprit and expand in China may limit profitability and deter potential buyers, the value of the brand itself may make it worth the risk, according to Credit Suisse’s Chan.
Esprit’s brand is valued at $3.4 billion, equal to Polo Ralph Lauren Corp.’s Ralph Lauren and more than twice as much as Esprit’s equity value, according to an annual report released in May from Millward Brown Optimor, a unit of WPP, the world’s largest advertising company.
“Despite all the problems Esprit has just now, the stock has become so cheap that it wouldn’t surprise me to see a private equity firm or another buyer looking at it,” said Jim Nelson, who helps manage $500 million, including Esprit shares, at Euro Pacific Asset Management in Newport Beach, California. “Future success will hinge on the company’s ability to turn the brand around and successfully grow the Asian business.”
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