The Bloomberg Consumer Comfort index fell last week to -52.1 from -49.3 a week earlier.

Following is a table with the latest survey results:

========================================================================
                 Sept. 18 Sept. 11  Sept. 4  Aug. 28  Aug. 21  Aug. 14
                     2011     2011     2011     2011     2011     2011
========================================================================
Overall index       -52.1    -49.3    -49.3    -49.1    -47.0    -48.3
-----------------------------------------------------------------------
State of Economy    -88.9    -86.6    -88.7    -87.3    -84.3    -85.4
 Positive Net           6        7        6        6        8        7
  Excellent             1        1        0        0        1        1
  Good                  5        6        5        6        7        7
 Negative Net          94       93       94       94       92       93
  Not-so Good          44       44       44       43       40       41
  Poor                 51       49       51       51       52       52
-----------------------------------------------------------------------

========================================================================
                 Sept. 18 Sept. 11  Sept. 4  Aug. 28  Aug. 21  Aug. 14
                     2011     2011     2011     2011     2011     2011
========================================================================
Personal Finances    -7.5     -0.7     -5.8     -6.1     -4.5     -8.4
 Positive Net          46       50       47       47       48       46
  Excellent             5        5        5        5        5        5
  Good                 41       44       42       42       42       41
 Negative              54       50       53       53       52       54
  Not-so Good          39       35       32       31       31       33
  Poor                 15       16       21       22       22       22
-----------------------------------------------------------------------
Buying Climate      -59.9    -60.7    -53.5    -54.0    -52.4    -51.2
 Positive Net          20       20       23       23       24       24
  Excellent             1        1        1        1        1        2
  Good                 19       18       22       22       23       23
 Negative              80       80       77       77       76       76
  Not-so Good          52       54       50       49       46       46
  Poor                 28       26       27       28       30       30

Demographic Data Follows (see ALLX COMF for data tickers):
========================================================================
                 Sept. 18 Sept. 11  Sept. 4  Aug. 28  Aug. 21  Aug. 14
                     2011     2011     2011     2011     2011     2011
========================================================================
                 ------------------------ Sex ------------------------
 Men                -51.3    -48.4    -47.5    -48.5    -42.9    -43.4
 Women              -52.8    -50.2    -51.1    -49.7    -51.0    -53.0
                 ------------------------ Age ------------------------
18-34               -52.9    -43.3    -49.1    -43.1    -37.9    -41.5
35-44               -52.4    -55.0    -46.3    -42.2    -47.1    -44.0
45-54               -52.4    -54.0    -55.3    -58.5    -57.1    -61.4
55-64               -52.8    -45.8    -41.4    -51.4    -48.3    -50.5
65+                 -49.2    -52.0    -53.8    -55.8    -51.6    -48.8
                 ----------------------- Region ----------------------
NorthEast           -40.1    -33.6    -41.7    -47.4    -47.3    -49.0
MidWest             -49.0    -45.4    -42.2    -40.8    -37.5    -38.4
South               -55.2    -57.1    -57.4    -54.1    -50.1    -51.4
West                -59.7    -53.6    -49.6    -50.5    -51.1    -52.3
                 ------------------------ Race -----------------------
White               -50.3    -49.6    -48.1    -49.0    -47.6    -47.7
Black               -59.9    -50.6    -60.9    -59.7    -49.1    -54.7
========================================================================
                 Sept. 18 Sept. 11  Sept. 4  Aug. 28  Aug. 21  Aug. 14
                     2011     2011     2011     2011     2011     2011
========================================================================
                 ----------------------- Income ----------------------

The CCI is reported in a four-week rolling average; this week’s results are based on telephone interviews among a random national sample of 1,000 adults in the four weeks ending Sept. 18. The results have a 3-point error margin. Field work by SSRS/Social Science Research Solutions of Media, Pa.

The index is derived by subtracting the negative response to each index question from the positive response to that question. The three resulting numbers are added and divided by three.

The index can range from +100 (everyone positive on all three measures) to -100 (all negative on all three measures). The survey began in December 1985.

Survey questions: Would you describe the state of the nation’s economy these days as excellent, good, not so good, or poor?

Would you describe the state of your own personal finances these days as excellent, good, not so good, or poor?

Considering the cost of things today and your own personal finances, would you say now is an excellent time, a good time, a not so good time or a poor time to buy the things you want and need?

SOURCE: Bloomberg News

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