SHUAA Capital & Bloomberg Tradebook Launch DMA Trading Platform

Global investors get direct access to UAE financial markets

Dubai and New York -- SHUAA Capital, the leading financial services institution in The Cooperation Council for the Arab States of the Gulf (GCC), and Bloomberg Tradebook, Bloomberg’s agency broker, today announced the launch of a direct market access (DMA) trading platform. The new technology allows both local and international institutional investors to trade equity products on the Dubai Financial Market (DFM) and the Abu Dhabi Securities Exchange (ADX) in the United Arab Emirates (UAE).

The Bloomberg Tradebook-SHUAA DMA platform gives global traders direct access to UAE markets via a direct-to-exchange connection through the Bloomberg Professional service. This technology enables trade execution without calling local brokers who manually process orders.

“SHUAA Capital is a large and well respected financial institution in the Middle East and North African (MENA) region. The combination of SHUAA’s local expertise and Bloomberg Tradebook’s powerful tools provides real-time electronic access to these markets, more execution transparency and automated trade confirmations,” said Raymond M. Tierney III, Chief Executive Officer of Bloomberg Tradebook. “In addition, SHUAA’s award-winning equity research provides local market insight.”

His Highness Sheikh Maktoum bin Hasher Al Maktoum, Chairman of SHUAA Capital, said, “The Bloomberg Tradebook-SHUAA platform will revolutionize the UAE brokerage industry. It will transform how investors access and trade UAE equity products. The UAE financial markets are now as accessible as those in New York, London and Hong Kong thanks to execution support from SHUAA Capital and Bloomberg Tradebook’s global presence through the Bloomberg Professional service, which is used by more than 310,000 business and financial professionals.”

“The collaboration between one of our leading financial institutions, SHUAA Capital, and a global leader of trading technologies, Bloomberg Tradebook, is an important step in further facilitating the accessibility of our financial markets to global institutional investors and meeting their evolving needs. This reinforces our efforts to create a favorable trading environment and contributes to further sophistication of the UAE financial markets,” said Essa Kazim, Managing Director and Chief Executive Officer of Dubai Financial Market.

The Bloomberg Tradebook-SHUAA DMA platform provides institutional investors with:

Algorithmic trading strategies tailored to UAE equity products;

Consultative execution services that help traders navigate liquidly venues; and

Trading solutions including high-touch, low-touch, basket trading and trading analytics for enhanced execution transparency.

For more information on the Bloomberg Tradebook-SHUAA DMA electronic trading platform, please contact Dave Masullo of Bloomberg Tradebook at or +44 20 7073 308 or Oliver Schutzmann of SHUAA Capital at or +971 50 640 5722.

About SHUAA Capital

Since 1979, SHUAA Capital has played a prominent role in shaping the financial services landscape of the GCC and will continue to be at the vanguard of regional integration into global financial markets. SHUAA Capital maintains leadership positions in Investment Banking, Asset Management, Brokerage, Private Equity, Finance, and Research. Headquartered in Dubai, in the United Arab Emirates, SHUAA Capital has a regional presence with offices in Abu Dhabi, Riyadh, Jeddah, Al Khobar, Doha, Cairo and Amman. Embedded in the dynamic economic environment of the GCC, SHUAA Capital provides a broad range of financial services to corporations, governments, institutional clients, and high net worth individuals. For more information please visit

About Bloomberg Tradebook

Bloomberg Tradebook, partners with the buy-side and sell-side to provide high-quality liquidity, market insight and customized solutions based on innovative technologies. Bloomberg Tradebook offers its customer base trading solutions for equities, futures, options, and foreign exchange (FX) to actively manage complex trading strategies across more than 100 global exchanges. By providing direct access to independent research analysts and commission management services over the Bloomberg Professional service, Bloomberg Tradebook connects traders to over 70 markets worldwide, making it possible to trade equities, futures and options across 41 countries, as well as 41 currency pairs on the FX market place. More information is available at

Media Contacts

Vera Newhouse, Bloomberg L.P.,, +1-212-617-6420

Sophie Fischman, Cognito, U.S.,, +1-646-395-6300

Stuart Macaulay, Cognito, EMEA,, +44-20-7438-1100

Anne Karumo, Cognito, APAC,, +65-8112-6409

-- Bloomberg Press Room


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